The Wizard of Speed and Time

Just a bunch of things I think are interesting or funny.

Wednesday, July 06, 2005

Most astonishing bold faced lie of the week

Many critics are not only panning Herbie Fully Loaded as being a bad movie. They are also calling it a bad commercial due to the overwhelming amount of product placement ads in the film. Click here for story. In this New York Times Article, David Leener (marketing expert) claims "The 'Herbie' deals were not about money." But instead they were necessary to get the cooperation of Nascar.

This maybe true, but its still all about the money. Herbie Fully Loaded was not some impassioned screenwriter's, director's, producer's or actor's pet project. It's a schlock piece of work that everyone will forget about buy this time next year.

1 Comments:

  • At 6:24 AM, Blogger Paul said…

    It's not as bad as all that, Pete. C'mon, even George Lucas couldn't get the Star Wars movies done without the cooperation of the Trade Federation and the Jedi Council. Plus, way back in '77 for the first movie, he struck deals with the Blue Milk Board and the manufacturer of the X-wing snub nosed fighter. That was a huge model that year - you may be too young to remember.

     

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