Who knew A-B had such power

The World Cup makes people do weird things. For example, many people wear clothing that they normally would not even consider attractive. Such is the case for the fans of the Netherlands, whose supporters have taken to wearing bright orange lederhosen. You can get a pair at this link with the purchase of a twelve pack of Bavaria Beer.

Except, Anheuser-Busch is a main corporate sponsor of the World Cup. A-B did not appreciate the marketing of a competitor and so when the Dutch fans came to the match they were not allowed inside until they removed their lederhosen. Leaving several hundred fans watching the match in their underwear. Click here for story.

Better the world see a few thousand pantless Dutch then to have them see unwelcomed advertising.